Sarah Austin is one of Justin.tv's pioneer life casters who became involved in live streaming back in May, 2007 along with other pioneer life casters such as Mooncricket, ParrisHarris, IJustine to name a few. She is also the founder of the renown website Pop17 whereby she hosts a weekly show at theMogulus studio in which she explores Internet trends, startups and interviews vloggers, bloggers (both renown and obscure) along with various renown tech personalities to explore the cultural phenomenon, "online micro celebrity." Her Pop17 sponsors are mt™(mediatemple), TechCrunch™, perkettPR™, Virgin america™ and intel™.

During the Ford Fiesta contest, Sarah was in between shooting her weekly Pop17 show and had been talking to Julia Roy , a senior agent at Undercurrent . Undercurrent is a company providing strategies for popular branded consumers that have become digitized in the Internet.

During the course of their conversation, Julia suggested that Sarah consider entering the Ford Fiesta contest. The odds were in her favor: Sarah didn't own a vehicle in New York, she has many viewers due to her popular show Pop17 and making a video is second nature to her... what did she have to lose?

Unscripted, Sarah made her Ford Fiesta video and submitted her entry like countless others, taking a chance in winning. On Wednesday April 7th, while sitting at her computer and chatting to people on Facebook™, Sarah received her call from Ford congratulating her as one of their one hundred agents.

During the New York Ford Fiesta meetup held Tuesday, April 7th, Sarah posed for a snapshot seated in one of the brand new Magenta Ford Fiesta vehicles. Could that be the color she selected? I guess we'll just have to wait and see when she broadcasts her challenging missions. See you